Clients

"IRI has been a valued and trusted business partner for Wyeth for over 8 years. We particularly value their extensive knowledge of our OTC markets, and the insights they bring, as well as the quality and timeliness of the data.

"We're only starting to scratch the surface with what we can achieve with Plus-Suite, but the ability to create batch-refreshable reports is changing the way we are able to use IRI data - moving from an environment where much of our time was spent extracting data either from Analyzer or CPG Network, to put the focus of our time on interpreting and understanding what the data means for our business. As we are able to utilise it in more and more of our reporting and processes, I envisage it saving us huge amounts of time, and improving both the quality and breadth of reporting we are able to generate to drive the business forward."